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first ultrasound (11 1/2 weeks)
Selling music by solving a specific need - Music Think Tank - Music Think Tank
Imagine two candlemakers.
One says, “My candles have only the finest wax with the best quality wick!”
The other says, “These are prayer candles. Light one whenever you pray.”
There are dozens of people who will buy the first.
But there are millions who will buy the second.
